Studio
Green outside.
Loud inside.
Watermelon is an independent branding and graphic design studio. Four people, one room, an unreasonable number of printed proofs.
We started in 2016 after too many years watching good ideas get sanded down by process. So we built the studio we wanted to hire: senior, opinionated, and small enough that nothing gets lost between the thinking and the making.
How we think
Strategy first, always
Nothing gets designed until we know what it has to do. Positioning, audience, the awkward truths — we get those on the table early.
One team, no relay race
The people in the pitch are the people doing the work. Small studio, senior hands, no account layer translating between you and the design.
Boldness with reasons
We'll push further than most. Every choice has an argument behind it, so you can defend it in a boardroom without us in the room.
Built to be used
Systems, guidelines and files your team can actually run with once we hand them over. Beautiful is table stakes; usable is the point.
Process
01
Immerse
Interviews, audits, category mapping and a hard look at what you're up against.
02
Position
The idea, the story, the verbal territory. Written down and agreed before anything is drawn.
03
Design
Identity, typography, colour, motion, packaging, digital — art directed as one system.
04
Roll out
Guidelines, templates, asset libraries and support while the brand goes live.
The people
- Nell OkonjoFounder / Creative Director
- Marco FreiDesign Director
- Priya RamanBrand Strategist
- Tobias LundSenior Designer