Watermelon

Campaigns / 2025

Fieldwork

Fieldwork Programme

Applications were flat. The posters weren't.

Fieldwork hero image

Overview

Three-sheet risograph-inspired posters, oversized condensed type and documentary photography, rolled out across six cities.

Client
Fieldwork Programme
Year
2025
Sector
Education
Services
Campaign
Three-sheet paste-up, Shoreditch.
Three-sheet paste-up, Shoreditch.

Results

Applications up 61% year on year, with the strongest response in two cities that had never run the programme before.

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