Digital / 2023
Kinetics Lab
Kinetics Lab
How do you archive movement without freezing it?
Overview
We built an identity that only fully resolves in motion, then designed a digital archive where every fragment of footage becomes navigation.
- Client
- Kinetics Lab
- Year
- 2023
- Sector
- Arts & Culture
- Services
- Identity, Digital
Approach
We designed the identity in motion first and static second — the reverse of how it is usually done, and the only honest way to brand a dance company.
“It moves like we move. Nobody has ever got that right before.”
“It moves like we move. Nobody has ever got that right before.”
— Jonas Reike, Artistic Director
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