Branding / 2024
Nexus Architects
Nexus Architects
Form follows purpose — so the identity did too.
Overview
Blind embossing, a single red angle borrowed from a roofline, and a typographic system that behaves like a plan drawing.
- Client
- Nexus Architects
- Year
- 2024
- Sector
- Architecture
- Services
- Strategy, Identity
The idea
One angle, lifted from the practice's most-photographed roofline, became the entire graphic language.
“Working with Watermelon wasn't just about a logo; it was about finding our voice in a room full of noise.”
— Sarah Jenkins, Managing Director
Next project
Obscura Coffee
Obscura Roasters / 2024
